APA
Kenneth E Clow, Donald Baack, . (2012). Integrated Advertising,Promotion and Marketing Communications,Ed4. New Delhi: Pearson.
Chicago
Kenneth E Clow, Donald Baack, . 2012. Integrated Advertising,Promotion and Marketing Communications,Ed4. New Delhi: Pearson.
Harvard
Kenneth E Clow, Donald Baack, . (2012). Integrated Advertising,Promotion and Marketing Communications,Ed4. New Delhi: Pearson.
MLA
Kenneth E Clow, Donald Baack, . Integrated Advertising,Promotion and Marketing Communications,Ed4. New Delhi: Pearson. 2012.