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Marketing Principles and Strategy (Record no. 11011)

MARC details
000 -LEADER
fixed length control field	00458nam a2200181Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0000024463
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name	Assael H.
245 #0 - TITLE STATEMENT
Title	Marketing Principles and Strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Chicago
Name of publisher	Drydeb Press, Chicago
Year of publication	1990
536 ## - FUNDING INFORMATION NOTE
Text of note	Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Principles
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Strategs
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Sales Mang,Mark Mang(658.8)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Main Library Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Total Checkouts	0
Date last seen	2019-10-01 00:00:00
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Not for loan
Inventory number	3105/KBS Dtd: 17/10/1994

Holdings
Withdrawn status	Lost status	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Koha item type
		M.Tech. Production Technology	Basaveshwar Engineering College,Bagalkote	Basaveshwar Engineering College,Bagalkote	HAND_BOOKS A-28	1994-10-17	Karnataka Book Stall	1659.00	658.8 ASS	024463	Main Library Books

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