Normal view MARC view ISBD view

The Encyclopedia of strategic marketing management (Record no. 22851)

MARC details
000 -LEADER
fixed length control field	00595nam a2200241Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0000067423
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.5607
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name	M Z Brooke
245 #4 - TITLE STATEMENT
Title	The Encyclopedia of strategic marketing management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Mumbai
Name of publisher	Jaico
Year of publication	2005
536 ## - FUNDING INFORMATION NOTE
Text of note	Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Encyclopedia
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Newproduct
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	strategic
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	development
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Pro Mang Engg H. B(658.5607)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Mills
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Main Library Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Total Checkouts	0
Date last seen	2019-10-02 00:00:00
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Not for loan
Inventory number	SKP/CRB/1995 Dtd: 9/12/09

Holdings
Withdrawn status	Lost status	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Serial Enumeration / chronology	Full call number	Accession Number	Koha item type
		MBA	Basaveshwar Engineering College,Bagalkote	Basaveshwar Engineering College,Bagalkote	HAND_BOOKS A-8	2009-10-01	SK Publishers & Distributors Bangalore	1399.50	IV	658.5607 BRO	067423	Main Library Books

LIBRARY AND INFORMATION CENTRE