Integrated Advertising,Promotion and Marketing Communications,Ed4 (Record no. 30178)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00570nam a2200217Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0000097622 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kenneth E Clow |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated Advertising,Promotion and Marketing Communications,Ed4 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Pearson |
| Year of publication | 2012 |
| 536 ## - FUNDING INFORMATION NOTE | |
| Text of note | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communications,Ed4 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Integrated |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising 659.1 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising,Promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Donald Baack |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Main Library Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Total Checkouts | 0 |
| Date last seen | 2019-10-02 00:00:00 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Total Checkouts | 1 |
| Date last seen | 2021-07-01 00:00:00 |
| Date checked out | 2020-09-18 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Not for loan | |
| Inventory number | Inv.No.VISTA/2012/CRB/112 Dtd: 1 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Not for loan | |
| Inventory number | Inv.No.VISTA/2012/CRB/112 Dtd: 1 |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA | Basaveshwar Engineering College,Bagalkote | Basaveshwar Engineering College,Bagalkote | MBA_PZ-1 | 2013-02-02 | Vista Books, Bangalore | 525.00 | 659.1 CLO | 097622 | Main Library Books | ||
| MBA | Basaveshwar Engineering College,Bagalkote | Basaveshwar Engineering College,Bagalkote | MBA_PZ-3 | 2013-02-02 | Vista Books, Bangalore | 525.00 | 659.1 CLO | 097623 | Main Library Books |
Total No of Books as on Date
| Titles | Volumes | National Journals(Print) | International Journals(Print) | e-Books | e-Journals |
|---|---|---|---|---|---|
| 43955 | 139001 | 162 | 3 | 34446 | 10300 |
Library working hours
| Monday to Saturday | Sunday and General Holidays |
|---|---|
| 10.00am to 5.30pm | Closed |