TY  - BOOK
AU  - Paul A Herbig
TI  - The Encyclopedia of strategic marketing management
SN  - 0000067429
U1  - 658.5607 
PY  - 2005///
CY  - Mumbai
PB  - Jaico
KW  -  Cultural
KW  -  Encyclopedia
KW  -  management
KW  -  marketing
KW  -  strategic
KW  - Cross
KW  - Pro Mang Engg H. B(658.5607)
ER  -