TY  - BOOK
AU  - Geoff Lancaster
AU  - Paul Reynalds
TI  - Marketing
SN  - 0000067967
U1  - 658.11 
PY  - 2002///
CY  - Boston
PB  - Butter Worth
KW  -  Marketing
KW  -  One
KW  -  semester
KW  - Business Env, Mgt Values
KW  - introduction
ER  -