TY  - BOOK
AU  - William M Pride
AU  - O C Ferrell
TI  - Marketing,Ed12
SN  - 0000067968
U1  - 658.11 
PY  - 2009///
CY  - NewDelhi
PB  - biztantra
KW  -  Marketing,Ed12
KW  -  strategies
KW  - Business Env, Mgt Values
KW  - Concepts
ER  -