TY  - BOOK
AU  - Keith Ward
TI  - Marketing Finance
SN  - 0000067971
U1  - 657.4 
PY  - 2004///
CY  - Boston
PB  - Elsevier
KW  -  into
KW  -  Marketing
KW  -  shareholder
KW  -  strategies
KW  -  Turning
KW  -  value
KW  - Finance
KW  - Financial Mang(657.4)
ER  -