M R Czinkota <br/><br/>
Marketing Management,Ed2 

 - Second 
 - New Delhi  Cengage  2009 
<br/><br/><label>ISBN: </label>0000069746 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing<br/>Management,Ed2 <br/>Sales Mang,Mark Mang(658.8)
<br/><br/><label>Dewey Class. No.: </label>658.8