David L Kurtz <br/><br/>
Principles of Marketing,Ed12 

 - Twelth 
 - New Delhi  Cengage  2009 
<br/><br/><label>ISBN: </label>0000071850 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Principles<br/>General management(658)<br/>Marketing,Ed12 
<br/><br/><label>Dewey Class. No.: </label>658