Philip Kotler <br/><br/>
Marketing Management,Ed18 

 - 18 
 - New Delhi  Pearson  2009 
<br/><br/><label>ISBN: </label>0000088106 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing<br/>General management(658)<br/>Management,Ed18 
<br/><br/><label>Dewey Class. No.: </label>658