TY  - BOOK
AU  - J N Jain
AU  - P P Singh
TI  - Modern Advertising Management
SN  - 0000091837
U1  - 659.1 
PY  - 2007///
CY  - New Delhi
PB  - Regal
KW  -  Management
KW  -  Modern
KW  - Advertising
KW  - Advertising 659.1
ER  -