TY  - BOOK
AU  - Howard Moskowitz
AU  - Gofman
TI  - Selling Blue Elephants
SN  - 0000093398
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Pearson
KW  -  Elephants
KW  -  Great
KW  -  How
KW  -  make
KW  -  People
KW  -  Products
KW  -  Selling
KW  -  that
KW  -  want
KW  - Blue
KW  - Sales Mang,Mark Mang(658.8)
ER  -