TY  - BOOK
AU  - Kenneth E Clow
AU  - Donald Baack
TI  - Integrated Advertising,Promotion and Marketing Communications,Ed4
SN  - 0000097622
U1  - 659.1 
PY  - 2012///
CY  - New Delhi
PB  - Pearson
KW  -  Communications,Ed4
KW  -  Integrated
KW  -  Marketing
KW  - Advertising 659.1
KW  - Advertising,Promotion
ER  -