TY  - BOOK
AU  - Niraj Kumar
TI  - Integrated Marketing Communication
SN  - 0000097891
U1  - 657.74 
PY  - 2009///
CY  - New Delhi
PB  - HPH
KW  -  Integrated
KW  -  Marketing
KW  - BUSINESS COMMUNICATION
KW  - Communication
ER  -