TY  - BOOK
AU  - K.Sasikumar
AU  - K.S.Chandrasekar
TI  - Brand management policies
SN  - 0000106370
U1  - 658.827 
PY  - 2011///
CY  - New Delhi
PB  - Himalaya
KW  -  Issues
KW  -  management
KW  -  policies
KW  -  Trends
KW  - Brand
KW  - Brand Management
ER  -