TY  - BOOK
AU  - Howard Moskowitz
AU  - Gofman
TI  - Selling blue elephants
SN  - 0000111632
U1  - 658.42 
PY  - 2007///
CY  - New Delhi
PB  - Pearson
KW  -  elephants
KW  -  Selling
KW  - blue
KW  - Entrepreneurial MGT
ER  -