TY  - BOOK
AU  - M.V.Kulkarni
TI  - Integrated Marketing Communication
SN  - 0000114239
U1  - 658.8 
PY  - 2012///
CY  - Pune
PB  - Everest
KW  -  Integrated
KW  -  Marketing
KW  - Communication
KW  - Sales Mang,Mark Mang(658.8)
ER  -