TY  - BOOK
AU  - George E Belch
TI  - Advertising and Promition: An Integrated Marketing Communications Perspective Ed9
SN  - 0000121413
U1  - 0 
PY  - 2013///
CY  - New Delhi
PB  - TMH
KW  - Advertising 659.1
KW  - Advertising:and:Promition::An:Integrated:Marketing:Communications:Perspective:Ed9
ER  -