TY  - BOOK
AU  - Verhoef , Peter
TI  - Creating Value with Big Data Analytics
SN  - 9781317561927
PY  - 2015///
CY  - London
PB  - T&F
KW  - Creating Value with Big Data Analytics
KW  - CSE
UR  - https://www.taylorfrancis.com/books/9781317561927
ER  -