TY - BOOK AU - Kotler Philip AU - Armstrong TI - Principles of marketing SN - 0000045482 U1 - 657.7 PY - 2006/// CY - New Dehli PB - P H I KW - Principles KW - Mang Acc,Pro Prod,Cos Eff Bal Sh etc(657.7) KW - marketing ER -