TY  - BOOK
AU  - V Kumar
AU  - W J Reinartz
TI  - Customer Relationship Management
SN  - 0000092819
U1  - 658.8342 
PY  - 2010///
CY  - New Delhi
PB  - Wiley
KW  -  Management
KW  -  Relationship
KW  - Consumer Behaviour
KW  - Customer
ER  -