TY  - BOOK
AU  - Fulop C
TI  - Advertising Computition and Consumer Behaviour
SN  - 0000017261
U1  - 659 
PY  - 1981///
CY  - London
PB  - Advertising
KW  - Advertising  Behaviour  Computition  Consumer
KW  - Advertising and public relations(659)
ER  -